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Amazon : Meeting The Moment
Amazon XCM
2021/22
‘You guys absolutely smashed it! This type of film is easy to make in general, but SO hard to actually make good. Which you all certainly have done.’
- Bjorn Conradi
XCM Senior Creative, Amazon
Challenge
Amazon wanted to roll out a global campaign to tell the real stories of their Amazonians working throughout the Covid 19 Pandemic.
Our Approach
We worked with Amazon from March 2020 onwards producing a series of TV spots, championing the plight of their employees and the steps Amazon are taking to adapt to the requirements and responsibilities set by the shifting modern world.
Our involvement in the ‘Meeting the Moment’ campaign is a testament to the overall agility, experience, and storytelling capabilities of the Now Or Never team.
In this film, directed by George Messa, we tell the story of Brittany. One of the many incredible Amazonians leading the charge on sustainable practices across the Amazon network.
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