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Stand Up To Cancer
Channel 4
2017-2023
"The first thing to say about Stand Up to Cancer is that it has featured some of the most beautiful and affecting films you'll see on a television"
- Ally Ross, The Sun.
Challenge
To make content with vulnerable contributors during a highly traumatic time in their lives and build trust with them in order to tell their story with truth and respect.
To carefully craft the editorial that ultimately leads to action and donations.
Our Approach
The journey of the ongoing SU2C campaign continues to be life-changing for us. We’ve laughed, cried, and been humbled beyond measure in our ongoing work for Cancer Research with Channel 4. Our method has always been the same: exercise sensitivity and empathy in abundance. We are proud to say our films emotionally resonate with audiences and inspire huge action. They are a testament to our experience and storytelling abilities.
This is Ella's Story that highlights the shocking impact of a teenage cancer diagnosis.
To date the donation films have helped raise over 76 million pounds.
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