Now or Never founders Simon and Matt first met working together on multiple series of the critically acclaimed and award-winning 'Derren Brown' for Channel 4.

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They have both made bundles of large scale entertainment television in the UK, China and the US, including 'The Magic Olympics' watched by over 800 million viewers, and the UK version of Justin Timberlake’s ‘The Phone’.

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They've also created vast amounts of commercial and brand content, leveraging their vast production and storytelling experience for a huge variety of global brands on all platforms. Some of their most impactful work includes films for the ongoing 'Stand Up To Cancer' campaign with Cancer Research and Channel 4. The content has had a significant role in raising in excess of £93 million for the fight against cancer.

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Now or Never is a multi-disciplined content studio specialising in powerful storytelling that yields results for brands and ambitious, purposeful entertainment formats audiences love.